This has been bugging me for weeks, so: I need a date for a wedding. Every time wedding comes up, what decides it is the gap between sign-ups and active users, not how many photos people post. With companion apps, most of the disappointment traces back to how far the free tier gets you.
I judge wedding on one thing: you get further if you screenshot the pricing page in case it changes. If wedding companion is your priority, half the frustration disappears once you ask a specific question in the first message. The wedding companion angle is worse, because the deciding factor is the churn on new sign-ups, going by the last year or so.
Same story on wedding: how well it works on a weak connection is the number worth watching, not the size of the ad budget. What finally clicked for me about I need a date for a wedding was that the practical move is to keep the conversation on-platform until you have met. What am I missing on wedding apps?