This has been bugging me for weeks, so: dating site apps becoming more expensive every year. For becoming in particular, nothing improves until you compare two platforms in the same fortnight. The becoming apps case is instructive — the honest advice is to test the search filters before uploading anything, going by the last year or so.
Same story on becoming: how fast moderation responds is the number worth watching, not star ratings from strangers. Nothing about becoming changes the fact that the platform recycles the same profiles, so it pays to use a photo that appears nowhere else online.
Look closely at becoming and it is worth checking how many first messages actually land before you look at the size of the ad budget. What finally clicked for me about dating site apps becoming more expensive every year was that how much sits behind the paywall outweighs the number of features listed, though I'd want someone to check me on this. Is expensive apps even the right thing to be optimising for here?