I've done my own digging on best way to find love online after 40 and come up short. I judge love what's on one thing: you get further if you cancel the trial the day you start it. The love case is instructive — the reply rate counts for more than the length of the feature list, on the evidence I have.
The love angle is worse, because half the frustration disappears once you keep the conversation on-platform until you have met. Every time love platforms comes up, the platform boosts newer accounts over established ones, and how many first messages actually land suffers for it. It is worth checking how well it works on a weak connection before you look at the size of the database, which is the whole problem with love platforms.
Applied to love what's, what decides it is the reply rate, not how many photos people post. The reason best way to find love online after 40 keeps coming up is simple: nothing improves until you read the billing terms before uploading a photo. Is love what's even the right thing to be optimising for here?