Putting this to the room because people still use chat dating sites for long-term relationships is where I keep getting stuck. Applied to fun, nothing improves until you read the billing terms before uploading a photo. Long-term sites is the clearest case of it — what decides it is how quickly the inbox fills, not whatever the landing page promises.
With long-term sites, the share of verified profiles moves the needle further than the size of the ad budget, based on a fairly small sample. For fun sites in particular, the platform locks messaging behind a subscription, so it pays to test the search filters before uploading anything.
Same story on fun sites: you get further if you keep a note of what you actually spent. Put people still use chat dating sites for long-term relationships beside anything comparable and the share of verified profiles tells you more than how many photos people post. Is long-term sites even the right thing to be optimising for here?