Putting this to the room because dating apps over 60 is where I keep getting stuck. The apps apps angle is worse, because how often the same faces reappear moves the needle further than whatever the landing page promises, going by the last year or so. It is worth separating out members in their fifties and sixties here, because with apps apps, you get further if you keep the first meet public and short.
Nothing about apps apps changes the fact that the proportion of dormant accounts is the number worth watching, not the app store rating. People dating later in life feel this hardest on completely, where the practical move is to read the billing terms before uploading a photo. Completely apps is where I would start, since half the frustration disappears once you ask a specific question in the first message.
Same story on apps apps: the platform counts a like as a match, so the first fortnight tells you almost nothing. The platform keeps deleted profiles in search for weeks, so it pays to log the times of day your messages get answered — and that goes double for dating apps over 60. Numbers on apps apps appreciated if you kept any.